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Project
BY Sans - Be You Bespoke Typography
Year
2023
Client
Giochi Preziosi
Information
Bespoke typography, 1 style, 4 stylistic alternates per each uppercase and numbers
Credits

Spacing and kerning: Igino Marini

BY Sans is a grotesk typeface designed in a single weight (medium) which provides 4 stylistic variations for each uppercase and number. A playful typeface that reflects plurality and expressive freedom, both key values of the brand vision. Letters very different in shape and style alternate within this fluid and crazy alphabet, designed to characterize and make the Be You language unique.